High-end wine box packaging factory As consumption becomes increasingly personalized, marketing methods are diversified. Modern packaging design has evolved from the past basic functions of protecting goods, beautifying and promoting, to more focused on design, multi-perspectives and visual expression, which are the characteristics of the times. The positioning of modern product packaging is usually reflected through the three basic factors of brand products and consumers. In layman's terms, who am I? What to sell? To whom? Brand positioning is to clearly express to consumers who we are. The product and the company's logo and image are registered and legally protected products. Once they are called well-known brands, they will bring huge intangible assets and image power to the company and bring it to consumers. What comes is quality assurance and consumer confidence. The characteristic of brand positioning is to highlight the brand's visual image in packaging design.
Brand graphics include promotional images, cartoon shapes, auxiliary graphics, etc. In packaging design, the expressive power of the main graphics is mainly used to make consumers associate the graphics with the product itself in their impressions, which is conducive to the image and vividness of product promotion. manifestation of sexuality. For example, the cowboy image of Marlboro cigarettes and the red geometric auxiliary graphics on the packaging, the Kirin image on the Japanese Kirin beer box packaging and various cartoon images appearing on the packaging.
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